Frozen Food
Get Employees out of the Cold and Products into
the Cart
Frozen foods are easy to enjoy and complicated to market. Here’s how Bruegmann helped one retailer deal with the particular demands of this fast-growing product category…
SITUATION
- High frequency, immediate consumption category
- Product generally not fronted in cooler, resulting in poor presentation and perception of being out of stock
- Cooler types/shelving vary greatly
CHALLENGE
- Store associates constantly need to front product in cold environment
- FIFO required due to product shelf life
- Adaptable merchandising solutions for different shelf types are needed
- Category demands flexible lane widths for various packaging
SOLUTION
- Versa ProPusher™ automatically fronts all products
- Eliminates out-of-reach and perceived OOS scenarios
- Adjustable lanes provide planogram flexibility
- Improved labor savings of 1-2 hours per day
- Sales increase of up to 8%
before
- Manual fronting required
- Unpleasant shopping experience
- Disorganized shelves
after
- Manual fronting is eliminated
- Enhanced shopping experience
- Organized shelves drive sales
Our frozen food solutions provide a pleasant environment for consumers and associates.
Additional Solutions
for how bruegmann helps optimize retail space
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