Frozen foods are easy to enjoy and complicated to market. Here’s how Bruegmann helped one retailer deal with the particular demands of this fast-growing product category…
SITUATION
- High frequency, immediate consumption category
- Product generally not fronted in cooler, resulting in poor presentation and perception of being out of stock
- Cooler types/shelving vary greatly
CHALLENGE
- Store associates constantly need to front product in cold environment
- FIFO required due to product shelf life
- Adaptable merchandising solutions for different shelf types are needed
- Category demands flexible lane widths for various packaging
SOLUTION
- Versa ProPusher™ automatically fronts all products
- Eliminates out-of-reach and perceived OOS scenarios
- Adjustable lanes provide planogram flexibility
- Improved labor savings of 1-2 hours per day
- Sales increase of up to 8%
before
- Manual fronting required
- Unpleasant shopping experience
- Disorganized shelves
after
- Manual fronting is eliminated
- Enhanced shopping experience
- Organized shelves drive sales