Health & Beauty
Drive Sales with Front-faced, Highly Visible Products
HBA spending directly correlates with shopper experience. The following case study typifies how Bruegmann helps retailers create a sleek and chic presentation for health and beauty products…
SITUATION
- Depending on channel, a slower moving category but with higher margins
- Reduction in non-discretionary consumer spending
- Diverse category with variety of packaging shapes and sizes
CHALLENGE
- Shopper looking for appealing package
- Often light weight, small packaging that easily get disorganized
- Store staff spends significant time stocking, fronting and organizing
- Higher innovation cycle requires more frequent planogram changes
SOLUTION
- Easy ProPusher™ creates unified category look, fronting and organizing all products
- Its adjustable lanes accommodate the different packaging types
- The lightweight springs and design automatically and carefully front product
before
- Product not fronted
- Product disorganized (drift/snaking)
- Planogram compliance is lacking (product not lining up with price tags)
after
- Auto-fronted product enhances shopping experience
- Shelf organization and planogram compliance
- Minimal labor needed to organize product
With Bruegmann products, HBA shoppers get an enhanced experience and aesthetics that reflect the promise of improved beauty and health.
Additional Solutions
for how bruegmann helps optimize retail space
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