HBA spending directly correlates with shopper experience. The following case study typifies how Bruegmann helps retailers create a sleek and chic presentation for health and beauty products…
SITUATION
- Depending on channel, a slower moving category but with higher margins
- Reduction in non-discretionary consumer spending
- Diverse category with variety of packaging shapes and sizes
CHALLENGE
- Shopper looking for appealing package
- Often light weight, small packaging that easily get disorganized
- Store staff spends significant time stocking, fronting and organizing
- Higher innovation cycle requires more frequent planogram changes
SOLUTION
- Easy ProPusher™ creates unified category look, fronting and organizing all products
- Its adjustable lanes accommodate the different packaging types
- The lightweight springs and design automatically and carefully front product
before
- Product not fronted
- Product disorganized (drift/snaking)
- Planogram compliance is lacking (product not lining up with price tags)
after
- Auto-fronted product enhances shopping experience
- Shelf organization and planogram compliance
- Minimal labor needed to organize product